Released on: August 19, 2008, 10:53 am

Press Release Author: Stephen Fairley

Industry: Law

Press Release Summary: Attorneys Can Attract Quality Prospects in your Market with
These Proven Law Firm Marketing Tips

Press Release Body: Phoenix, AZ, August 19, 2008, In the increasingly competitive
field of law firm marketing, it is more important than ever for attorneys to spend
their time wisely. Time well-spent in attorney marketing would most certainly
include focusing on attracting only quality prospects. Far too many lawyers cast too
wide of a net in an attempt to capture a very large number of prospects. For legal
marketing efforts to be successful, the emphasis must be on attracting only quality
prospects.

Stephen Fairley, CEO of the Rainmaker Institute, the nation's largest law firm
marketing company specializing in helping small law firms and solo practitioners,
has helped thousands of attorneys learn how to attract quality prospects. In
addition, Mr. Fairley recently launched a new website,
www.LawFirmMarketingMistakes.com, where attorneys can download a free law firm
marketing special report titled "Top 10 Marketing Mistakes Attorneys Make and How to
Avoid Them."

Follow these law firm marketing tips to start attracting quality prospects.

Target the right clients: Professionals in attorney marketing need to identify their
Ideal Target Market (ITM) by listing characteristics an ideal client would have,
such as, detailing their profession or industry, geographical locations,
socio-economic status, etc. Then, legal marketing plans should be aimed at the
decision-makers and at those clients who are likely to utilize legal services
repeatedly. For more in-depth details on how to identify your ITM, visit
www.RainmakerRetreat.com.

Successful presentations: Attorney marketing can succeed (or fail) based on how well
the firm's services are presented. Lawyers should speak clearly and concisely; not
in legal jargon, but in language that all clients will understand. Presenting
impressive case studies is an effective tool in law firm marketing.


Use powerful audio logos: An audio logo is one or two sentences that describe in
clear detail what an attorney does and how those services benefit prospective
clients. Some attorneys make the mistake of not preparing a powerful audio logo.
Successful law firm marketing is dependent upon every attorney knowing the benefits,
solutions, and results of the firm.
Consistent use effective legal marketing tools: Marketing for lawyers need not be
terribly expensive; especially, not at the beginning. Law firm marketing tools can
be as simple as business cards, brochures, flyers and a website presence.

Disqualify clients: Law firm marketing efforts can be thwarted by not saying "no"
to candidates who simply do not qualify. If a client cannot afford the firm's
services or does not seem to be a good fit, attorneys are well-advised to disqualify
these clients rather than wasting valuable time and resources.

These legal marketing strategies have proven successful for attorneys across the
nation. To learn more about the Rainmaker Institute's legal marketing programs,
attorneys are encouraged to download Stephen Fairley's free, detailed report at
www.LawFirmMarketingMistakes.com.

Web Site: http://www.LawFirmMarketingMistakes.com

Contact Details: Stephen Fairley
The Rainmaker Institute
T: (888)588-8591
E: Info@TheRainmakerInstitute.com